How I Won The Aston Martin Using Core Connection Principles…
first of all:
thanks a million for all your wonderful and heartfelt words and your support…. what a ride (and I haven’t even been in the car yet!). I had an amazing time on stage and when I was announced, I really did celebrate! What a cool day it was! So I was thinking how can you benefit from my win?
First of all … if I CAN DO IT – THEN YOU CAN DO IT!
Secondly: I wanted to share a marketing lesson that might come in handy. How did I get so many votes? I don’t know ALL the reasons, but I have recorded a video where I comment on the powerpoint I used and what I did in there to get connection with the people in the audience.
It’s all explained in there…. from opening loops and using metaphors to damaging admissions and using humor. I also create my own currency for the day – and I know it worked because people used it in their conversations….
I have to admit I don’t even know at this stage if I want to keep the car… it’s just so not me…. maybe I drive it for a day when the sun shines….
On a more personal note – this win seems like I have broken a spell or a curse or something. I never won a competition in my life since I was 9 years old and I have PROOF that I am deserving of silly cool things like shiny sports cars…. may this be this beginning of something big and adventurous.
There is also a weird thought pattern I witnessed. I thougt people (Dan B, Marcus who let me re-arrange my slot for Sunday, Rob who had to travel down on Saturday,…) didn’t want me to win and would make life difficult…. but they were all so amazing. I was surprised at the amount of good will I must have accumulated over the years….
So here is the video…. I am sure you will get something out of it…
as always, please leave your comments and suggestions below
to your success
Daniel
