In any market or industry a few people make literally ALL the money. They are the ‘go-to’ guys, the ‘experts’. Once you understand how they position themselves to become the ‘chosen ones’, you can use the same strategies to make a lot more money and do what you love… Daniel Wagner has studied the phenomenon of the expert industry and has put his findings into good use! Known as the ‘Expert Maker’, the Austrian has helped hundreds of people from all different industries become an ‘Overnight Authority in any Market or Industry’ using his proven 3 Step Formula.
Insight 1: Build a Personal Online Brand
Everyone googles you – but most of us are unprepared! Take charge of your online footprint. People will not do business with you if they can’t find you! It’s your perfect opportunity to present yourself and your business in the right light. It’s NOT a business website, because after all, people do business with people. Have a clear positioning strategy – say what you stand for and what you stand against.
Insight 2: Create a Strategic Product Staircase
People want to sell stuff online, but don’t take human psychology into account. You must take people through a strategic set of steps to move them from ‘suspects’ to ‘prospects’ to customers. We focus on making the internet an ‘automated prospect qualifier’ and take much of the higher ticket sales offline. Stick with a simple model that you can tweak and improve. Literally ALL the money is in the backend conversion. Once you know your numbers you can outspend your competition in lead generation.
Insight 3: Cultivate a Buying Audience
Having an powerful brand and a great product staircase won’t make you a dime unless you have a trusted and loyal following. ‘Tribe building’ can be learned and follows rules and formulas. Say NO to the wrong kind of client, have a goal greater than yourself, have clear and strong positioning, have an antagonist. And then communicate honestly and frequently using multiple media and always, always be on a journey and mission!
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