The significance of the ‘preview event’ for your funnel
So, yesterday’s preview event with Alistair Cooper was a great success. He delivered an outstanding talk on the ’state of the property nation’ and revealed his strategies for 2008. (www.ThePlanningGame.com)
On a Internet Marketing and general marketing note though I wanted to share the significance of a preview event if your main product is a one or two day seminar or workshop.
From my own experience: make them pay to come. Even if it’s £15 or £20. It has many reasons:
1) you actually make money on the night after paying all your cost.
2) you avoid the freebie seekers. And most importantly
3) you get a committment from the attendees, however small. They have now spent money with you and they are in the funnel. You moved them from a prospect to a customer.
‘Copy’ and ‘Paste’. Don’t reinvent the wheel.
To your success
Daniel